With only 50 being made, Airion tasked me the responsibility of directing and creatively positioning Airion’s first campaign to the world.

I was nervous, not only because I was dealing with a 1 million euro product, but because this car was the culmination of years of many peoples hard work.

Designed in Italy by BorromeodeSilva and engineered by HWA AG, it was clear the car had to do the talking.